Company History

When Brookings Telephone first published a directory in 1908, a main item of business was teaching our patrons how to use the “new-fangled” telephone, starting with hanging up the receiver with the large end down! Among the business listed then, and still listed in the directory today, are Brookings County Abstract, Brookings Register, Farmers Coop Co and Perkins Storage & Transfer.


The first books were small, about 5x8”, and contained lined notepaper inside to record new numbers and only a few ads. Phone numbers were one or two digits – Brookings Hardware offered a “one-minute electric washer – Phone 62”.


The first yellow page section appeared in 1937, containing eight pages. By 1958, listings were also added for Volga, Arlington and Sinai.


In 2002, the directory went digital and began offering the same great service on the web at www.SwiftelDirectory.com. No longer is information limited to someone with book-in-hand. This on-line endeavor allows advertisers no limits to the customers they can reach.


Today’s telephone directory is published each November and contains 208 pages of residential and business listings for 33 communities, as well as 80 yellow pages. We publish maps, BHS and SDSU activity schedules, community information, a reverse directory and distribute 47,000 in our communities. In 2006, we added the artwork of Brookings 3rd grade students throughout the print directory reflecting, “What I want to be when I grow up…”


Publishing the Swiftel Directory is a team effort. Together, our team has 28 years of combined telephone and yellow page experience to offer to our customers. We are committed to publish a quality, accurate and appealing directory for the business and residents of Brookings and surrounding communities.


We look forward to bringing you business through advertising! Contact us at 605-697-8270.

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